About Apricot
Apricot is a British womenswear brand that has quietly
built a loyal following by offering stylish, feminine
clothing at prices that sit comfortably in the
accessible mid-market. The brand is particularly
popular among women in their thirties and forties
who want clothing that feels considered and
well-made without the price tag of premium brands,
and who appreciate designs that flatter without
following every passing trend.
The range covers dresses, blouses, knitwear,
trousers, and occasion wear, with an emphasis
on interesting fabrics — printed chiffons,
textured jerseys, embroidered details — that
lift everyday pieces above basic alternatives.
The dress range is the strongest part of the
offer, covering everything from smart workwear
through to wedding guest and occasion styles
in a range of prints and plains. Apricot ships
internationally and is a useful source for
customers who want versatile, wearable
womenswear with a British sensibility at a
price that doesn't require careful consideration.
Seasonal sale events offer meaningful reductions
on popular styles.